I am so excited to finally be able to share my latest project to date; something that I am very proud of; introducing my own line of T-shirts, designed by ME, exclusively for V by Very, now available in Littlewoods Ireland. This has been a project of passion for me over the past few months, I have shed my heart and my soul to create this collection, and I am so proud of them. I hope you love them too.
This is a stimulating edition of the daily T-shirts you can dress, dress and feel amazing. The perfect update of cross-season costumes, I have created a t-shirt to adapt to each style and have stamped my personality in each piece; remembering that you are friendly, brave and most important to be you! An endless style grap and a daily mantra all in one.
When Littlewoods Ireland approached me with this concept of creating and designing my own collection, I jumped to opportunity. Having had two Edits cured with them in 2020; designing my own line felt like the next step of what we did together last year. I am always grateful to Littlewoods Ireland, not only for giving me this opportunity but for believing in me. They are a great supporter of Irish creatives and women.
The design process
They gave me 100% free creative rein to design a collection of T-shirts that were totally me; that represented my style and personality and would lift any wardrobe. I started literally with a blank sheet of paper and started drawing where I could go with this. I knew I wanted a general theme of the collection, and my mind kept coming back to the concept of joy and positivity. We were in the depths of the blockade at that time and wanted to bring some joy. From here I began to gather all my favorite affirmations, mantras and quotations and began to cut out words that I wanted my collection to incarnate; words like; joy, positivity, strength and empowerment. That’s where it started.
Creé moodboard after moodboard, I missed it, I just enjoyed the creative process so much, even more than I thought I would. The excitement of seeing my ideas start joining was amazing. Once I decided on my issue of positivity, wings grew from there. For a line of 4-piece capsules I knew I needed a classic white shirt; for me the classic white tee is a basic wardrobe. He also knew that he definitely wanted a Breton strip tea; again, something that I always carry and is such an elegant and timeless cupboard. Then I wanted a color tone that was seasonally appropriate, and my personal favorite color is sage green, and I always love the green and pink sage together. Finally, but not least, for my fourth t-shirt I wanted a vibrant shot, everyone knows I have a long love affair with rose, so rose was for my last tea.
After deciding on the exact colors of Pantone, together with the internal designers in Littlewoods Ireland, I decided on the shapes and cuts of the 4 t-shirts, there is a style and shape to adapt to everyone in my range and that I was at the forefront of my mind when designing the collection. The size also varies from size 6 to size 24 that is brilliant. When it comes to styles, I decided:
- The classic shape of the crew’s neck (The white tee)
- Breton with long sleeves for Autumn, I added rose to the neck here to give a pop color and injection of my personality
- Bride style; this is similar to the classic crew but a little looser and has rolled sleeves to give it a trendy edge (This is the sage green tee)
- Longer length- it was vital for me to include at least one longer-length T-shirt (to cover the boom when wearing leggings) This is the bright pink tee
The collection is really usable and versatile and the tees can be styles in many different ways, which was so important to me. They are impressive used simply with jeans and trainers, but they can be layers with denim jackets, jackets, coats, and used with all runners and Chinese to leggings and midi skirts.
Every t-shirt has a motto on the front that means something to me.
You got this.
A phrase I use all the time and in fact my use of the online community. “You got this.” is a term of support and encouragement; it is a way to tell someone you believe in them. It doesn’t matter how big or small the feat is, You got this. is a universally used mantra to inspire confidence and self-confidence. Shop Here.
Don’t be you, with all your quirks, just be yourself. This resonates a lot with me and a message I want to convey to my own three daughters. Shop Here.
It’s great to be nice.
This is a phrase I printed and hung in my daughters’ playroom. In a world where social and online networks can be so cruel, it is a reminder to be kind, always. You never really know what’s going on in someone’s life so be nice, in your words and in your actions. A simple act of goodness can change the course of someone who could have a very difficult time. Shop Here.
This is probably my favorite statement of all. And the one who was sure from the beginning he wanted to include. “I am, and I will always be, enough.” Shop Here.
I spent a lot of time working on these inspiring quotes and deciding how we could incorporate them in interesting ways and textures; bringing colors but also using different printing techniques; I worked hand in hand with Littlewoods Ireland’s internal design team to decide on this and what would work best; we used herds, herds and embroidery detailing.
Your daily mantra
In addition to using inspiring quotes on every t-shirt, I came up with the idea of a more discreet message that could be printed on every t-shirt, to work the entire collection together. Everyone shares this same message…’Be nice. Be brave. I know you are. We played with the positioning of this message and finally decided that you should go to the rear broom, if you have long hair or if you’re wearing a shirt or a jacket, no one will see this message, but you will; and that’s exactly what I wanted.
Fabrics and price
T-shirts vary in size 6 to size 24. They are made with 100% organic cotton. The prices range from €20 to €24. I’m using my usual size in all styles. They’re a generous fit, so if you prefer a cleaner style or are between sizes, please size down. See the full collection Here..
Support for women ' s aid
The help of women is a charity that is close to my heart; they do an incredibly vital job supporting women in Ireland who are experiencing domestic abuse. 1 out of 4 women in Ireland today are experiencing domestic violence in one way or another, it is an amazing statistic and one that quickly grew through the blockade. I approached Littlewoods Ireland with my charity of choice and were delighted to support. 10% of the purchase price of my T-shirts will be donated to Women’s Aid. Women’s Aid has been working to end domestic violence against women and children since 1974. It is a leading support service and its ethos is based on listening and believing women and supporting them if they need to escape and recover from abuse. Free and confidential assistance is available 24 hours a day through the national free telephone line 1800 341900 andwww.womensaid.ie
Ways of wear
Some ideas and inspiration on how to use my shirts.
Where to buy
All my shirts are available to buy now www.littlewoodsireland.iein addition to all the appearances offered above are now also available on your website here.
I hope you like the collection,
*This is a paid partnership with Littlewoods Ireland*