Grace Gaustad first became familiar with the makeup world by eating flavor lip gloss. About four years old, they remember being in love with the eye-catching colors and tasty aromas that radiate from their mother’s vast collection of lipstick products. “I didn’t understand that that was not something to do,” the 20-year-old musician laughs, remembering his potentially poisonous hobby. But all these years later, this kind of childhood curiosity has been useful.
“I never really grew up in that childhood phase,” they say about Zoom, using Halloween-themed pajamas emblazoned with bats, ghosts and stars. In fact, your approach makeup —and music—is as experimental as ever. Regular sports face paint, shiny eyebrows and intricate eyeliner illustrations, their handicraft appearances are less like standard red-carpet glam and more like what a Euphoria The character could use. (And yes, look at the show.)
With lyrics that explore gender identity, sexuality and self-esteem, Gaustad eschews labels for fluency, and fanciful face designs are a vital part of that artist ethos. Take your next album, PILLBX: What is fantasy?which is based on a series of adventures of Gaustad’s imagination. Each newly released tells his own story, with detailed music videos to match.
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“I think [makeup] should be a tool to express yourself and something you can do for fun,” they say. This mentality inspired them to launch a brand of their own beauty. Bakeup, created in collaboration with its makeup creator, Jo Baker, is a virtual line of Instagram filters with physical products that come later this year. Your intention? To put the glam expectations back on. “We want to see the spitting paint and tattooed eyes and the mesura of everything. ”
Through her own beauty practices, Grace Gaustad retains the playton that led them to sneak into her mother’s makeup bag years ago. Down, the star talked to FASHION about abandoning the rules of beauty, Euphoria and his favorite Y2K trend. In addition, read for a cured list of your favorite fashion and beauty products, from lip balm (not edible) to happy socks.
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How do you connect with your inner child?
All those who know me joke that I never grew up. Many of my hobbies are very childish. I’m a big Legos fan. I’m a big fan of color books. I have all socks of bright colors. Even under my eating habits — I will take chicken fingers and chips on anything. I never grew up in that childhood phase. So even though there is no specific thing I do to reconnect with my inner son, part of me feels I never lost that part of myself.
If you could be one Euphoria character, who would it be and why?
I’d have to say Rue because she has a spirit of struggle over her, and I think of myself that way. Rue struggles heavily with substance abuse, and although that’s not something I’m fighting with, I still have a lot of things I’ve had to work on my life. So I admire that warrior skill.
What is your philosophy of beauty?
Beauty is art. I would like to get away from the stigma of what is beauty and shine. The beauty community has been closed to a large group of people for a long time, because it has always been for women and is always provided to the most beautiful women in the world. But I don’t think that’s what beauty must be.
What’s your favorite Y2K trend?
The Juicy Couture tracksuits. I used to use those religious with my mom. We had all color; we used to try to match them. I remember being devastated when I grew up from them and then I couldn’t find them again.
How do you think makeup can have a positive impact on self-esteem?
I think a lot of people struggle with makeup when it comes to this glamour effect with the contour and the lips obstructed and the eyebrows very sharp. That’s very hard to recreate. But once I started seeing makeup as an artistic output instead of something I always had to look in a way, that’s really when it started to be a useful tool for me. I think makeup can be very bad for your self-esteem if you use it to try to hide parts of yourself. But when I learned to have fun with makeupI realized it could be great for self-esteem.
Gaustad shares some of his shows, from colorful socks to moisturizers: