A one-hour film about the Bulgari jewellery premiered at TIFF this week has no shortage of celebrities. The Italian influencer Chiara Ferragni, Lalisa Manoban of Blackpink, the model Lily Aldridge and the actress Priyanka Chopra Jonas make appearances. We also had a good time with Zendaya (that just made Emmys History) in your foreground to wear the luxury brand in the 78T Venice International Film Festival.
But the real star of Within the dream It is a 4 kg emerald, a dark-sized rock that has bright green veins of precious material trapped inside it. The Jaipur gemstone distributor whose family has possessed the rough gem of 21,000 carats for more than 25 years tells the creative director of Bulgari Lucia Silvestri that she has never had enough reason to cut it. But Silvestri is determined to convince him that time is correct, as he is looking for an exceptional stone that will become the centerpiece of a magnificent diamond necklace.
For much of the rest of the film, which launched on Amazon Prime Video on September 13, we follow Silvestri, who is possibly the only woman in the world of jewellery dominated by men who buy rough and see them to their final state: precious works of art. We see it on your desk in Rome with a stack of purple and pink stones, using tweezers to place them on a wax board to test different necklace designs. We see his creative wheels spinning as he imagines a diamond snake holding a giant emerald in his mouth. And we see your meeting with lab technicians, as the idea in your head begins to take shape with fire and other stone tools.
Director Matthieu Menu, who previously worked on profiles of Yohji Yamamoto, Karl Lagerfeld and Simon Porte Jacquemus for a series of i-D magazines called Hometown, also worked in the history of Bulgari, from its foundation by a Greek silversmith in 1884 to the 1960s when Hollywood stars like Elizabeth Taylor discovered the Bulgari store on days free to shoot at the Cineciiste studios in Rome. “It was the original placement of the product and it was not only free, they paid us.,” the CEO of Bulgari Jean-Christophe Babin began before the projection at TIFF Bell Lightbox.
Jewelry and fashion lovers will appreciate the reflections behind the scenes of the campaign shoots and how a 4 kg rock becomes a 93.83 carat mattress for the Serpenti Hypnotic Emerald Zendaya necklace in Venice. But good luck resisting the temptation to go bulgari.com immediately after the film for a small recognition of the minor. Silvestri Jewelry is a great success of Bulgari’s design and you will want to sell your car or condo to own your own viper ring or Roman coin necklace at the end of the movie.
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